![]() ![]() While working at Salesforce, Liu realized its underlying data model wasn’t as rigid as other CRM systems, which gave customers a lot of flexibility around how they customized the software. That was the unlock for me … it's like the software that can make any other software. By the age of 22, he had sold that company to Salesforce. By the age of 13 Liu taught himself to code with his father’s old textbook, and shortly after college he built his first company, a CRM system called Etacts. Howie Liu has always been interested in the power of software. But to do that, Airtable will have to prove to enterprises, investors and analysts that it's much more than a productivity company. These days, Liu wants Airtable to shift from collaboration and productivity tools to an application development platform that enterprises select as the backbone of their business workflows. “We always intended to become an app builder,” he said. “We are trying to position ourselves more against ServiceNow or Salesforce, not from a CRM standpoint, but from a platform standpoint,” said Liu. Instead, he wants people to draw comparisons between Airtable and enterprise software giants like his former employer Salesforce, or even ServiceNow. To this day, Liu eschews the comparisons to productivity apps like Asana, Trello, Notion or. Years ago, when Airtable was referenced as a “spreadsheet on steroids” in the press, CEO Howie Liu wasn’t exactly enthusiastic, because he felt the company offered much more than that. In fact, it may not be a productivity company at all. ![]() ![]() To many, the company remains shrouded in mystery, a cult classic among designers and developers but relatively unknown to the mainstream.Īirtable is clearly not your average productivity company. “I cover the collaboration space and Airtable wasn't really on my radar screen in any significant way,” said Futurum Research analyst Shelly Kramer. Some analysts and investors Protocol spoke to didn’t even have the productivity tool-maker on their radar, despite the company raising a massive $735 million at an $11 billion valuation last December. Enter the “at a scheduled time” trigger, which is perfect for automating tasks at a regular cadence so you don’t have to do a thing.Airtable has always been somewhat misunderstood, even within its own market. Managing recurring tasks can be automated too, whether you need to create a doc before your Tuesday meetings or send a monthly email digest to leadership. Try adding the action “update record” that updates one of your fields–in this case, we have a “submission type” field that we’ll update to “external form.” Now, every time someone submits a form, the new record will be clearly marked so you know where it came from, allowing you to further organize your base. Let’s say your table is comprised of both records you’ve created and records from your form, and you want a way to differentiate between the two. One way you can use this trigger is to categorize the records that have been created through the form. The “when a form is submitted” trigger runs an action when a response is submitted through your form. When a record’s assignee contains Amy, Mark, or Wadeįorms are a handy way to collect information from people, especially those who might not have access to your base, like job applicants or event invitees.Some examples of conditions you can specify include: When a record matches conditionsįirst up is the “when a record matches conditions” trigger, which runs an automation only when a record matches the conditions you’ve defined.īut you can also set multiple conditions in a trigger to make your automation as specific as it needs to be. ![]() Let’s take a minute to go over some of the most popular and explore exactly when you’d want to use them. There are a variety of triggers available in Airtable. It’s possible with Airtable automations.īut to run these time-saving automations, you first need a trigger–think of it as the event that kicks off the automation. Or sort through your feedback survey submissions. Compile a document of updates to relay in your next meeting. Remind your teammates about an upcoming deadline. Triggers are the matches that fire off your automation’s actions–here are some of the most popular uses. ![]()
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